02.25.05
CleverEye

Clear, simple, and effective web based tool for availability control and response time monitoring. (This can be standalone or accompany Sysload or other tools)CleverEye suite allows you to monitor availability and response time of any application, server, database, service, etc onyour network. Currently, modules available are NodeWatch and UserWatch (for monitoring scenarios from a user perspective).

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Today's Featured Article:
Direct Mail – Don’t Assume, Just Test And Track
By: Joy Gendusa

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.

You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I've heard this statement quite often: "We aren't that large of a company. How could we send out 2,000 postcards all at once?" because "What if they all call?" - seems like a valid concern, right?

Here is the reality behind it: Unfortunately they won't all call. However, a good deal of them very well may and making sure that your traffic in is not more than you can handle is something to think about. Truthfully, there is no sure way to tell exactly how many people will call if you haven't done this type of marketing before.

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