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Animals in Pants - Ask Ad Spots
Ask.Com is advertising. It recently released two
commercials intended for US audiences, both
of which use monkeys to express ideas an older English
butler could not.
Microsoft Offers U2 Licensing
Hardware licenses for technologies developed by Microsoft provide third-party firms the opportunity to build devices based on those innovations.
Bloggers Gaming Google Finance
To gain added exposure for their stories, some bloggers have begun taking advantage of the way Google Finance incorporates content as part of a company's information page.
Google Revenue Jeopardized By Keyword Case
Searching for Edina Realty on Google returns a top-of-the-page sponsored link run by TheMLSonline.com, and Edina Realty has sued the advertiser over use of its trademark.
AjaxWrite Wants To Take On Microsoft Word
What if there were an alternative for Microsoft Word that would install and open in 6 seconds, read and write Microsoft Word .doc files and run on Macintosh, Microsoft Windows or Linux computers? asks Michael Robertson.
And, he says, it should be free so consumers didn't have to pay $499 for Microsoft Office.
Robertson has just produced such a tool called AjaxWrite, released last week. All you need to use it is a browser and an internet connection.
I've been taking AjaxWrite for a spin, and it is very nice indeed
as this screenshot indicates (click
here for image).
It took me a few seconds to realize that I'm working in a word
processor using only a browser interacting with it online, and
not in an application launched from my own computer. Its interface
certainly look familiar. It's extremely fast, too - from clicking
the link on the AjaxWrite site to beginning to type took less
than 5 seconds. Wow! But that's just a couple of uses - how
it would be in the long term with lots of users and the vagaries
of the internet is another matter.
Robertson believes AjaxWrite is a significant development:
[…] ajaxWrite is the first Ajax program which looks and operates like a traditional program, complete with menus and toolbars, as users have come to expect. This means users get all the benefits of a familiar PC application interface, with the advantages of a program delivered over the net. This means ajaxWrite is a free web service - it's always up to date with constant improvements taking place on our servers, behind the scenes.I'd tend to agree that it is significant for the reasons he mentions. Another one is AjaxWrite's ability to let you save what you're writing to a file on your own computer rather than on a remote server. And that file can be opened in Word. I had a few problems with that feature, though (described in my AjaxWrite document, ie, the screenshot). It is beta, don't forget.
Other server Ajax-based word processors like Writely also offer such a feature. Writely is now owned by Google, incidentally. I've tried Writely before and it's also good. But AjaxWrite undoubtedly has the current lead in familiar look-and-feel as well as speed.
So what about products like AjaxWrite as Word killers?
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I just can't see it, certainly not yet. For many companies, particularly big ones, I don't believe price will be the primary factor when they decide on productivity apps like word processors. And I can't imagine someone in an organization who makes decisions about such apps across the enterprise saying, "Ok, we're switching!" And if you're someone who works with big companies, as I do, exchanging lots of Office documents with people there, that's going to influence your own decisions about what apps you use. (Mind you, this is all a very 2006 view.)
In any event, Microsoft certainly isn't going to just sit there and watch market erosion in an application that's part of a productivity suite in a business division that accounts for a quarter of their current total revenue. And Office 2007, previously known as Office 12, is coming soon (later than expected, though).
Still, AjaxWrite is very nice indeed, an elegant application that's at the current leading edge of what developers can do with Ajax. It will undoubtedly have immediate appeal for a lot of people.
Many excellent PR counselors practice this approach. Unfortunately, there are plenty of hacks who don't, opting instead for the easy (and less productive) path, flooding reporters with irrelevant, poorly written, useless news releases, never bothering to learn what their beat is or how they are inclined to approach a story.
Nothing changes in the world of blogging. There will be those who follow
Phil's Steve's advice-in fact, many who already do. But there are many, many more who just don't give a damn and will continue to pester bloggers-especially the high-profile ones like Scoble-with pitches that color their impression of the entire PR profession.
The more things change, the more they stay the same.
Neville Hobson is the author of the popular NevilleHobson.com
blog which focuses on business communication and technology.