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SES 2006: Schmidt on Privacy, Proprietary Algorithms
The sensitivity of search string data is suddenly on everyone's mind due to news of the AOL data leak on a research site this week. Search Engine Watch editor Danny Sullivan is set to interview Google CEO Eric Schmidt in the premier event of San Jose Search Engine Strategies show in San Jose.

SES 2006: Pimp That Site!
Most sites could benefit from a little nip and tuck, and when that can increase their search engine visibility from nil to above-the-fold in the SERPs, the impact on a site can be dramatic.

SES 2006: SE Algos: Can You Please Them All?
Search engine specialists use to spend inordinate amounts of time creating pages that ranked well at just one search engine due to algorithmic weighting of known and very specific ranking factors.

SES 2006: Optimizing Your Feed
This is a continuation of an earlier offering about blog and RSS feed optimization. Because the information is dense, we thought it best to present it with another spray of bullets. Managing editor Mike McDonald is one heck of a note-taker.

SES 2006: Google, Yahoo & MSN Research Labs
The Research Laboratories session at SES San Jose 2006 brought representatives from the top 3 engines to talk about how projects emerge from their labs to become actual search tools.

SES 2006: Search Engines, Friend Or Foe
The best thing about search engines is how they make it easy to find relevant content out of millions of web sites; that may be the worst thing about them too.

SES 2006: SERP Sharp-Shooting
Earlier we reported that presence was an essential part of the online shopping process. It's not so much about the clicks as it is about branding. Our man about San Jose, Doug Caverly, continues this theme, reporting from the Search Behavior track at the Search Engine Strategies Conference. Further eye-tracking studies shows that position is everything.

SES 2006: Blog/Feed SEO: Watch Out For Bullets
The information flooding out of the Blog and Feed Search SEO session at SES San Jose was so rapid and powerful it knocked all of Mike McDonald's hair off. Because the information is so plentiful, we'll cut the right to the bald and shiny of Mike's notes.

SES 2006: A Case Of Duplicate Content
Site publishers worry about being penalized for having duplicate content; the panel at SES 2006 in San Jose took on that topic in a session today. Anne Kennedy, a managing partner at Beyond Ink, moderated this session as attendees sought more information....


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08.10.06


Blogging Report: The State Of Blogs

By Praneeth

The blogosphere is doubling in size every six months and is now 60 times larger than it was three years ago, according to the latest quarterly installment of David Sifry's "State of the Blogosphere" report.

On average, a new weblog is created every second of every day - more than 75,000 new blogs created every day. Technorati also tracks about 1.2 million new blog posts per day, or about 50,000 per hour.

A better indicator of the growth of the blogosphere than simply the number of new blogs created each day is the rate of postings to those blogs. Daily Posting Volume tracked by Technorati is now over 1.2 Million posts per day, which is about 50,000 posts per hour. Some 19.4 million bloggers (55 percent) continue to post three months after their blogs were created (in the previous quarter, 13.7 million blogs were active, 50.5 percent). Moreover, about 3.9 million bloggers update their blogs at least weekly.

Spam pings can account for as much as 60 percent of total daily pings, according to Technorati, and about 9 percent of new blogs are spam blogs or machine generated (not included in the above numbers).

Australia: approx 450,000

Austria: approx 20,000

Canada: approx 700,000

China: 6 million and growing

France: approx 3.5 million

Germany: 300,000

India: approx 100,000

United States: approx 30-50 million

United Kingdom: 2.5 million,

Spain: approx 1.5 million,

South Korea: approx 20 million

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But do people read blogs??
Pew Internet and American Life Project released an intriguing new report: Bloggers: A Portrait of the Internet's New Storytellers

39% of net users (about 57 million American adults) read blogs -- a significant increase since the fall of 2005. And 8% of net users (about 12 million American adults) keep a blog.

A recent Gallup poll has shown that an increasing number of people who use the internet are more frequently turning to blogs than other sites for their information. They say that about 20% of the people are using blogs on a normal basis.

But what do Blogger's write about?
These were the most common primary blog topics cited by pew:

"My life and experiences:" 37%

Politics and government: 11%

Entertainment: 7%

Sports: 6%

General news and current events: 5%

Business: 5%

Technology: 4%

Religion, spirituality or faith: 2%

Hobbies: 1%

Health: 1%

Spam/scrap missing I guess??

Pew surveyed 7,012 US adults by phone, including 4,753 internet users, 8% of whom are bloggers.

Why do people abandon Blogging??
25 percent of all new blogs are what the researchers call "one-day wonders."

The abandonment rate appears to be effecting well-established blogs: Acording to a Perseus study, over 132,000 blogs are abandoned after a year of constant updating. The average duration of the remaining 1.63 million abandoned blogs was 126 days (almost four months)

Common reasons for abandonment include simple boredom, lack of feedback and readers, Struck up with other activities and cannot spend time on blog.

About the Author:
Praneeth is the author of the "Digital Media News Portal" with special focus on India.

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