Interview With Web Analyst Scott Baldwin
My Interview with Analysts series is back again. Here is my interview with Scott Baldwin. What is your current position and the name of the company you work for? My job title is Manager, Web Services at North Shore...
Starting A Web 2.0 Company - What's Already There?
What programs and API's are out there for starting web 2.0 company? Over 400 publicly available API's covering everything from chat and blogging to IM and e-mail are available for you to choose from. The resources that are available to build out your web 2.0 company are...
Words For Web Marketers
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that sells, but they have to...
Saying What The Company Already Knows
As we wrapped up a project and delivered our final report, why wasn't management surprised by what we found? There is nothing better than finishing up a project and delivering your final report, then move on to do something equally or more interesting in the...
Identify The Culprits That Threaten Productive Meetings
In the Star Wars movie's famous bar scene you knew, by appearance, what zany character was sitting beside you. Each character had a distinctive look. Yet in today's meetings you may have no idea the...
SES: Podcast Optimization Tips
By Eric Enge
Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative seession, and here are some highlights from it:
1. The Podcast marketplace is expanding rapidly
2. Feedburner is managing over 100,000 Podcast feeds
3. Feedburner is tracking more than 5M subscribers
4. For every download at Feedburner, there is approximately one download directly from the hosting site
5. 2/3 of the subscribers use iTunes
6. Most of the rest use a web based service
1.Metadata is critical:
Track - Episode #
Genre - Podcast
2.Use the Comments section of the metadata to enter in basic info, Examples of things you could do here include:
Summary of the Podcast
The list of questions asked
A transcript of the Podcast
When the audience can expect the next episode
3. Find a good ID3v2 tag editor (this is where the metadata lives. Audacity is pretty good at this
1. Do SEO optimized press releases about your Podcasts
2. Submit your Podcasts to the Podcast directories. There are a lot of these, but sometimes the small ones provide awesome volume, so submit to as many as you can find.
3. And, of course, ping, ping, ping every time you update your feed.
Personally, I think Podcasts represent a great opportunity. Its still a very young market, but people are listening. Even with the sub par promotional job that we have done with our Podcasts here at STC, I keep having people come up to me and tell me that they have listened to one or other of the Podcasts we have done.
Eric Enge has established a reputation as a leading search engine marketing expert, and is the author of the Ramblings about SEO blog. Eric is also co-founder of Moving Traffic, Inc., the publisher of City Town Info and Custom Search Guide.