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Low Rate eCommerce & Retail Plans

SES: Podcast Optimization Tips

By Eric Enge

Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative seession, and here are some highlights from it:


1. The Podcast marketplace is expanding rapidly

2. Feedburner is managing over 100,000 Podcast feeds

3. Feedburner is tracking more than 5M subscribers

4. For every download at Feedburner, there is approximately one download directly from the hosting site

5. 2/3 of the subscribers use iTunes

6. Most of the rest use a web based service

Optimization Tips

1.Metadata is critical:

• Title

• Album

• Artist (host)

• Year

• Track - Episode #

• Genre - Podcast

Low Rate eCommerce & Retail Plans

2.Use the Comments section of the metadata to enter in basic info, Examples of things you could do here include:

• Summary of the Podcast

• The list of questions asked

• A transcript of the Podcast

• When the audience can expect the next episode

3. Find a good ID3v2 tag editor (this is where the metadata lives. Audacity is pretty good at this


1. Do SEO optimized press releases about your Podcasts

2. Submit your Podcasts to the Podcast directories. There are a lot of these, but sometimes the small ones provide awesome volume, so submit to as many as you can find.

3. And, of course, ping, ping, ping every time you update your feed.

Personally, I think Podcasts represent a great opportunity. It’s still a very young market, but people are listening. Even with the sub par promotional job that we have done with our Podcasts here at STC, I keep having people come up to me and tell me that they have listened to one or other of the Podcasts we have done.


About the Author:
Eric Enge has established a reputation as a leading search engine marketing expert, and is the author of the Ramblings about SEO blog. Eric is also co-founder of Moving Traffic, Inc., the publisher of City Town Info and Custom Search Guide.

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