Analysis & Creativity In Decision-Making
Scott Thurm recently wrote a piece in the WSJ Marketplace section - Now, It's Business By Data, but Numbers Still Can't Tell Future. He talked about the growing trend of trying to run companies more analytically, more "by the numbers", and the...
When A Task Becomes A Project
Project Management is essential for complex tasks. So how do you know when it becomes a Project? It's not always easy to decide. A task that has only minor risks and could be completed by one person or team...
Why Business Needs To Engage In Social Media
Paul Argenti's excellent keynote talk at the IABC Research Foundation luncheon today included a few references to social media, but mainly these addressed the impact of social media on public perceptions of organizations. When he spoke about corporate...
Online PR & Corporate Blogging
Sugar Ray Leonard was one of the all-time great counter punchers. As a ringside pundit once noted, Leonard would "make the other man come get him - and when he actually cornered him, Leonard would make him...
Q&A: Domain Names Incorporating Major Product...
Dear Kalena... We run an ecommerce site and my boss would like to take advantage of the strong demand for a couple of our products in particular. One of the deas being tossed around is creating domain names that incorporate these keywords so that search engines...
By Mike Sachoff
Link building expert Eric Ward gave some informative tips on link building basics at SES San Jose.
(Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you can't be there, you need to be here with WebProNews this week, for videos and reports.)
Ward touched on five areas of link building.
He said there are two core audiences for your links, people who can click them and search engines that count, analyze and judge them.
The majority of people are looking for links hoping the search engines will reward them for those links with higher rankings.
While that is usually true not every site should approach link building the same way.
He then spoke on link type and link value. Links that help with direct click traffic can generate temporary buzz, like Yahoo Picks or Forbes BOTW.
Links that improve search engine rankings will be those that the engines see as having value and quality.
Effective link building is a blend between SEO/SEM and public relations. SEO is a more technical process oriented task dealing with coding and algorithms.
Online public relations is a human process. Some authoritative links can only be received through one to one person-to-person communication, which does not have anything to do with SEO.
Trustworthy & authoritative links can be different for different sites.
Ward said in his opinion that authoritative links come from sites that can be algorithmically validated as being trustworthy. They are usually not reciprocated and will not have the same descriptive anchor text. Authoritative links will appear to be organic.
In closing he said that some of the most valuable links will not appear on Web sites, but that they appear in email based communication. There are a good number of trustworthy editors who write about and link to Web sites.
While search engines cannot count email based links they are great links to receive and can send quality visitors to your site.
Mike is a staff writer for WebProNews.