Gearing up for Holiday Sales
Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines. Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue...
Succeed at Everything that Matters
Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight. We often hear about overnight success stories, certain companies or individuals thrown into the limelight, having made...
Create A More Productive Work Environment
While the business owner, managers and/or supervisors certainly have an effect based on their style of management, they are only half the the total equation. The other half are the employees themselves...
Employee Communication: Measuring The Impact...
If you are involved in employee communication then you already know that one of the most important aspects of employee communication today is measurement. But...
Dealing With Office Losers, Suckups And Flakes
Negativity in the work place can be like a bad virus. When working with a small team, it's important that you nip negativity in the bud as early as possible. If you...
Customer 2.0, Operational BI & $20M
A series of articles and posts caught my eye tonight. First I read Mike Murphy's article on Meeting the Needs of Customer 2.0: Intelligence All Around (DM Review)...
Surfing The Web Is Your Job
Web 2.0 sites, technologies and communities crop up on a seemingly daily basis. It can get overwhelming to be a marketer in the trenches. "What's the bare minimum of Web 2.0 stuff that deserves my time and attention?"
PubCon - Monetizing Social Media Traffic
By Navneet Kaushal
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.
Vanessa Fox, Features Editor, Search Engine Land, Entrepreneur in Residence, Ignition Partners.
Michael Gray, President, Atlas Web Service.
Alexander Barbara, CEO, ReidBrown Enterprises, Inc.
Laura Fitton, Principal, Pistachio Consulting.
Rand who is moderating this time, says it is important to monetize our social media endeavours sometimes.
First up is Vanessa Fox, Features Editor, Search Engine Land, Entrepreneur in Residence, Ignition Partners. Vanessa says page Views have no worth unless you maintain and operate a CPM ad model. Many a times, people focus so much on page views singularly that we lose sight of the other significant stuff. Vanessa pulls out the page views for her sites. Apparently on the 6th of September, her page views went over the room. This apparently was the day, the Vanessa Hudgens scandal broke out. Apparently viewers wanted to see nude images of Hudgens, not Fox. Heh heh.
Hook 'em and keep 'em, says Vanessa. She stresses on the significance of maintaining traffic by making viral material while also having other content to keep people interested. The content you have should be of prime interest to the people who visit your site. They should want to stay.
Vanessa on converting visitors into customers:
Lastly, Fox says that Search Traffic has more value in comparison to Social Media Traffic as Search Traffic is equivalent to determined views while Social Media traffic equals to web browsers who have no exclusive target interest.
- Foremost, your viral marketing must be relevant for your site.
- Make it easy for your visitors to see what your site has on offer.
- Provide multiple links to other pages on your site.
- Think about your goals are and funnel your site's users into a conversion path.
Next up is Graywolf aka Michael Gray, President, Atlas Web Service. Michael opened by saying social media fshould be used for sales and conversions. This is an advanced tactic Apparently, sales should only be part of your vision and not the enitire project.
What types of products work?
- Products (physical and virtual). These fare better than services.
- Consumer goods. Almost always better than B2B)
- Impulse purchases
- Low or "door buster" prices. People are always sensitive to prices.
- Technology related items generally do better.
- Thisnext.com: The site has products for which they have a specific gift guide.
- Techiediva.com: Shows what people purchase during holidays. For eg: They targeted Cybowe Monday.
- Style Dash.com: Shows how to dress like celebs for less. Also featured are pages of affiliated links.
Apparently, SMM is the most effective way to generate sales for products & gadgets, and not really for services. If used well, Digg can also bring in sales.
- The offer you have must be clear, especially restrictions or quantities.
- Always anticipate demand and have the right amount of stock.
- The worst thing you could do is failure to deliver products.
- Monitor and keep a check on what people are saying about you. If needed, do some damgae control.
- Incorporate video and podcasts. Experiment but know the space you are getting into before you jump the gun.
Continue reading this article.
About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.