Overcome Cold Feet in Social Media Marketing
I just read an article from Read Write Web which covered a genius topic entitled, "A List of Objections, Replies and Concessions Regarding Social Media and Tools". The article reminded me of my own post about the 10...
What do you do When Faced with Insurmountable...
In some companies, there are never any "problems," just "challenges" or "opportunities." But what do you do when faced with an insurmountable opportunity? It could be a infeasible technology project, a marketing...
Succeed at Everything that Matters
Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight. We often hear about overnight success stories, certain...
Create A More Productive Work Environment
While the business owner, managers and/or supervisors certainly have an effect based on their style of management, they are only half the the total equation. The other half are the employees themselves.
Employee Communication: Measuring The Impact...
If you are involved in employee communication then you already know that one of the most important aspects of employee communication today is measurement. But so much of that measurement is focused on whether....
Asset Evaluation is Necessary for Podcasting
By Lisa McNeill
At the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting.
I will attempt to recap some of our highlights for those who couldn’t wake up at 8am.
For those companies or individuals that may be determining whether or not to start a podcast, the group consensus was that an evaluation of assets is necessary. The following are some questions to ask:
• Do you have interesting content?
• Who cares?
• What is the information value? Are you providing valuable information at no cost?
• What is your dedication for keeping it going?
Additionally, we also defined the following specific business benefits to podcasting, listed below:
• Extra SEO Juice (thanks to video/audio)
• Brand Building/Image Changing
• Portability (providing on-demand information)
• Ease of Use
• Long Shelf Life
Like I said, these are tidbits, so feel free to continue the conversation by adding additional thoughts in our comments section.
I also wanted to say thanks again to everyone for coming and contributing to a great discussion. Hope to see you next month!
(These SMC pictures are thanks to Wayne Sutton, who broke out his camera phone, uploaded pictures to Flickr, and Twittered it to all his followers in true social media style and fashion... Click here to view the album)
As a Social Media Strategist for Ignite Social Media, Lisa McNeill outlines social media tactics and develops social media campaigns to help companies reach customers and build brand advocates. Her expertise in project management and marketing additionally guides the execution of these campaigns.
Visit Ignite Social Media