InsideOffice News Archives About Us Feedback

Visit the InsideOffice Directory
Blogger, Blogosphere...

Communicate, Help...

search, learn...

eBusiness, Tech...
books, help...

add ons, extra's...

Download, Desktop...

Technology, Business...

Recent Articles

Running an Online Business Just Got Easier!s
Running a business, particularly an online business is a complex task with many facets, which can make doing so incredibly overwhelming. Of course employees are there to handle much of the load, but the more...

Defining Your Own SEO Process
Having a consistent SEO process is critical for any SEO company as well as any SEO professional. By taking the time to write out a training manual for your employees (even if you haven't hired any yet) you accomplish...

Making It Hard To Find Your Startup Online
I'm going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing "right" so as to increase their...

Have Your Staff Help With SEO
Someone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn't really a perfect answer that will fit any business, these...


The Impact of Social Media Marketing

By Lisa McNeill

As a social media agency, we get inquires every day from companies who are trying to figure out how social media marketing will impact their current marketing and business models. As you can imagine, the primary reasons these companies reach out to us is because either a) they have a specific project they need our expertise in, or b) the company has quickly realized the demands of social media marketing on staff and resources.

Lets face it: even though social media marketing is generally less expensive in the long-run than traditional mass-marketing, it still poses a rather large expense on a company in regards to staff and resources. For instance, a company trying to employ social media marketing without hiring an agency would require its entire marketing department to become up to speed in social media marketing, internal staff to be trained and/or new staff hired, and a generous amount of internal resources in order to effectively employ the social media tactics.

This being said, I found a very interesting podcast (below) on PodTech about one such company that has discovered this through its latest foray into social media: H&R Block. In the following podcast, Paula Drum (VP of marketing for H&R) shares how one of the big surprises to social media marketing was, "how much human capital they had to spend to make the programs work".

Have any of your own experiences? I would love to hear your company's story.


About the Author:
As a Social Media Strategist for Ignite Social Media, Lisa McNeill outlines social media tactics and develops social media campaigns to help companies reach customers and build brand advocates. Her expertise in project management and marketing additionally guides the execution of these campaigns. Visit Ignite Social Media
About InsideOffice
Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.

InsideOffice is brought to you by:

-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2008 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article

InsideOffice Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact Your Personal Business Advisor