How To Make Your SEO A Success
By Stoney deGeyter
When focusing on SEO strategies we often talk about the engines, algorithms, links, page-tweaks and whatnot. We focus on what we can do to improve website architecture, research keywords, or write better copy. All of these are important to successful search engine optimization, but what we often don't focus on is the internal issues.
Businesses don't succeed on the basis of a product alone. Those products have to be developed, marketed and sold using sound business principles. Similarly, SEO doesn't succeed solely by what you do on the technical front, but what you do internally to build a platform that will allow SEO success to happen.
Whether you're performing SEO for your own site, hiring a consultant or firm to provide SEO services for you, or you are the SEO provider serving various clients, there is the added dynamic of knowledge and communication that factors into building a successful optimization campaign.
Here are 10 questions that you need to ask to make the campaign successful:
Am I open to other people's thoughts and ideas
If there is one thing I've learned performing SEO over the last 10 years is that my solution isn't always the best solution. Nor is my solution always the most feasible. We often find ourselves making recommendations for changes then working with the development team to figure out how to best implement those recommendations. Sometimes we can get exactly what we want other times we have to figure out workable compromises, which often creates a far better solution for everyone.
On the client side, they too must be willing to compromise–that is if they want to perform well in the search results. Such compromises should not interfere with the integrity of the site or sales process, but will often need to be made to ensure site is properly optimized and search engine friendly.
Both sides must be willing to listen and understand what the goals are and work to find solutions that achieve those goals successfully.
Do I listen more than I talk?
Ok, obviously both the client and SEO cannot listen more than talk, but the point here is to be sure that you're listening. We often want so badly to get our point across that we fail to hear the points being made on the other side. While the SEO has knowledge of the optimization strategies that work, the client has product and industry knowledge that the SEO cannot come close to.
The only way to learn is to stop and listen. Put aside what you already know, listen to the knowledge presented by either the SEO or client, then integrate that new information into an even more successful campaign.
Am I willing to change my opinion based on new information.
In over 10 years optimizing websites there hasn't been a week or month that I didn't learn something new. SEO is a process. Algorithms change, keywords change, customers change, and strategies change. While many of the same principles that worked 10 years ago still work today, there is still a need to keep up with what's new.
And as that new information is gathered, opinions we had yesterday may need to give way to new opinions today. We often look back at things we've done and "update" it, either by making a change or implementing new ideas. This often causes concern from the clients as they think "why didn't you do this last month?"
The truth is, as new ideas are presented, new tools developed, and new discoveries made, those changes could not have been made last month. But that's the process of SEO, constant discovery and adapting your thoughts and opinions to build a better solution.
Do I readily admit when I am wrong?
Continue reading this article.
About the Author:
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.
-- InsideOffice is an iEntry,
Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
archives | advertising info | news headlines | free newsletters | comments/feedback | submit article