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01.21.09

Social Media Is Expected To Increase 50%

By Bill Ives

As the economy stays down it is nice to see that social media marketing, including blogs, is predicted to increase in 2009 according to Online Media Daily - see Social Media Wins In Marketers’ ‘09 Plans.

Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. This is consistent with what I have heard from social vendors who say their revenues are holding strong also.

The study said that more than half (56%) of marketing and publishing decision-makers plan to increase their content marketing spending next year.

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In addition, 31% expressed their intention to increase spending on content significantly, while 25% said they planned to increase it slightly, only 4% of respondents said they planned to decrease spending on content dramatically next year, while 9% said they planned to decrease it slightly.

In terms of most important products/tactics, social media-other than blogs-resonated with 68% of subscribers, followed by e-newsletters/email (60%), blogs (56%), case studies (55%), online video (51%), white papers (46%) and microsites (43%). For the study, 42% of respondents were corporate marketers, 22% were traditional publishers/media, 19% were marketing/advertising agencies, 15% were custom publishers and 3% were association marketers. Within the surveyed audience, 85% make marketing purchase decisions for their organizations.

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About the Author:
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.

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