InsideOffice News Archives About Us Feedback

Recent Articles

Are PR and Marketing Truly Individual?
Unless you've been hiding under a rock recently, you'll know there's been a whole host of blog posts written about where next for PR and marketing (and, to a degree, advertising). I'm guilty of discussing it...

Content Monitoring Tools For Your Business
This is the second part of a five part series on how enterprise 2.0 tools can work for an enterprise of one, myself in this case. To start the process I mapped...

Controlling Your Businesses Market Intelligence...
Here is another cross post from AppGap on a tool I have started to use. I last spoke to Ari Newman, CEO at Filtrbox shortly after their launch (see Create...

Addressing Webinar Questions
I'm continuing my series of long-delayed responses to the many questions I received on my last webinar with Arkadin covering presentation techniques. Okay, on to the lingering questions... Jesse: What is the?...

Businesses Need To Approach And Use Twitter
There are a few different ways that corporations are approaching twitter. If you haven't decided which way you should go, consider a few paths that are being trod already. Or, blaze your own trail and tell me about...

04.09.09

Online Advertising To Account For 15% Of Ad Spend

By Mike Sachoff

Marketers are spending more on online advertising, while spending less on ads in other types of media, such as newspapers, radio and magazines, according to a new report from eMarketer.

The Internet's share of total media ad spending is increasing by at least 1 percentage point every year. eMarketer forecasts that online share of ad dollars will continue to grow, increasing from nearly 10 percent in 2009 to just over 15 percent in 2013.

"The spending shifts predate the recession," says David Hallerman, eMarketer senior analyst and author of the new report, US Advertising Spending: The New Reality.

"But the current economy is reinforcing the new advertising models-and making them more permanent."

Hallerman says online marketing is a practical way for companies to spend their advertising budgets in a tough economy.

The Power, Control and Services You Need Wrapped
in the Expert Support You Want - Learn More

"Marketers can more readily measure the results of Internet advertising than with most traditional media," he says.

"This produces more-efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing."

That puts more stress on traditional media's bottom line.

"At the same time, successful Internet advertising creates a new paradigm for marketing on other media," adds Mr. Hallerman. "Search is the prime example of the new model."

"Advertising that consumers welcome is the new reality. Combining effectiveness with efficiency for marketers."


About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

About InsideOffice
Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.





InsideOffice is brought to you by:

WebProNews.com Jayde.com
MarketingNewz.com SalesNewz.com
CareerNewz.com InvestNewz.com
eCommNewz.com WebsiteNotes.com
AdvertisingDay.com ManagerNewz.com
SearchNewz.com CRMNewz.com





-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2009 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article


InsideOffice Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact Your Personal Business Advisor