InsideOffice News Archives About Us Feedback


Click to Play

Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have...

Recent Articles

Marketing Your Brand Through Conversations
Have you ever been at a party or other social gathering and heard people talking about a subject that's important or interesting to you, so you jumped in and joined the conversation? Who hasn't, right?

Ensuring Your Business Is Optimized For Local Search
The importance of being findable on the internet is the goal of every marketer. Whether you use paid ads on Google, Msn, or Yahoo. Placing a banner ad on a high traffic website, or link building for organic search...

Upselling Services Can Greatly Increase Profitability
Are you leaving money on the table because you aren't letting people know about your other products or services? If you own a small business, chances...

Should Your Audience Interact With Or Observe...
In my last public presentation on webinar presentation skills, I received a question from a listener asking what you can do as a presenter when your audience doesn't participate or interact. And today I saw a very...

To Rank High You Need To Know What You Are...
If you're trying to get first page placement on the Google search engine, you need to know what you're up against. Several years ago, the standard way of getting good website rankings was to look at the top 10 results...


09.03.09

Cutting Your Lead Prospects Before Getting Started

By Richard Hearne

I'm constantly amazed, and often bemused, by the way online merchants find new and daft ways to kill online sales long before the prospect even considers buying. While searching for car insurance I couldn't help but cringe while visiting the AA Ireland car insurance site:

Nice, clear design with very strong headline, hero shot and dual CTA

AA Ireland Car Insurance homepage Nice, clear design with strong headline, hero shot, bulleted benefits and nice CTAs

Let's get a quote. Nice strong CTA. Cant miss it. But:

Get a Holistic View of Your Complete IT Infrastructure - Free Trial

Oops, I forgot to accept a T&Cs challenge, which rather oddly appears after rather than before the main CTA flow

Oops, I forgot to accept a T&Cs challenge, which rather oddly appears after rather than before the main CTA flow

Not a big deal, but I'd hazard quite a few people get that challenge as the checkbox appears after the flow from headline to bullets to main CTA. I should also mention that whenever I see a challenge like this the site I'm visiting always loses a little bit of my "visitor equity". I've written before about a very similar type of negative assurance negative point of action assurances which coincidentally was also based on an Irish insurance website.

Anyhow, back on track to get my AA car insurance quote. Step 1:

Continue reading this article.


About the Author:
Richard Hearne is the founder of Red Cardinal, a dedicated search marketing consultancy. A frequent contributor to Google's Webmaster Group, Richard regularly advises clients on Internet marketing strategy and Search Engine optimisation campaigns. Richard's thoughts and research can be found on his search marketing blog.

About InsideOffice
Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.





InsideOffice is brought to you by:

WebProNews.com Jayde.com
MarketingNewz.com SalesNewz.com
CareerNewz.com InvestNewz.com
eCommNewz.com WebsiteNotes.com
AdvertisingDay.com ManagerNewz.com
SearchNewz.com CRMNewz.com





-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2009 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article


InsideOffice Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact Your Personal Business Advisor