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11.19.09

How To Find And Build Influence On Twitter

By Brian Solis

Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that requires clarification in order to grasp the relevance and differences of existing tools and services.

For the sake keeping this discussion on track, let's define influence. According to Merriam-Webster, influence is having the power or capacity to cause an effect.

San Francisco-based Klout is no stranger to measuring influence on the Social Web. The company launched at SXSW Interactive 2009 to help Twitter users discover the voices that the world listens to (on Twitter anyway). Essentially, Klout measures influence at the topical level, sorting individuals who demonstrate the ability to drive action within respective social graphs when discussing particular subjects.

Today, Klout is announcing its most significant release to date. In addition to measuring authority on Twitter, the company is releasing a new, intelligent Twitter List engine that identifies and ranks the top 25 influencers for any topic of interest and produces a new, qualified, and ranked list as a result.

For example, here's list of the most influential people on the topic of journalism:



And, according to Klout, Public Relations:


Continue reading this article.


About the Author:
Brian Solis is principal at FutureWorks PR, an award-winning PR and Social Media agency founded in 1999. FW PR bridges the communications gap between companies and their customers, and between products and their specific benefits for their target markets. Solis blogs at PR2.0, http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.

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