InsideOffice News Archives About Us Feedback

Click to Play

How to Avoid Duplicate Content
Duplicate content issues are unfortunately, a continuing problem for webmasters. According to Shari Thurow of Omni Marketing Interactive, the search...

Recent Articles

Building Your Brand Community Through Twitter
Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter's primary focus is to build and nurture a thriving and...

How To Successfully Deal With Hot And Cold Prospects
It happens all the time...You get a call or email from a prospect. They sound interested, and interesting. You chat. It goes swimmingly...Perhaps so much...

What Your Social Media Colors Are Saying...
With everything in the world being identified through some affiliation or association I have spent a little time looking at social media through the colors of the spectrum. No I am not tripping and seeing...

How To Find And Build Influence On Twitter
Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence...

Important Factors That Get Sites Ranked
No reputable Search Engine Optimization (SEO) company should have you expecting good search engine results in less than 3 months, but there are some cases wheres...

Attaching Files To Your Hotmail Emails
I have a friend's e-mail address and I want to send them a file from my computer. How do I send it to them by e-mail? Dave's Answer: Whether you used a...

How To Automate Your Site's Basic SEO Upkeep
It may not be possible to automate all of SEO (or other business processes) with software, but that doesn't mean you can't avoid the chores in SEO. If you can...


Tactics For Becoming A Deeper Consumer-Oriented Company

By Frank Reed

Social media is gaining greater acceptance across all levels of business from the SMB to the multi-national enterprise. No surprise there. What is beginning to play out though is the fact that the space is new and evolving. As a result, some of the techniques or tactics that seem to be the 'norm' are now being seen a bit differently. Why? Because there may be other things that just work better. That's where the evolving part comes in.

eMarketer reports on a Marketing Profs survey (this link is for a synopsis of survey that is for sale and we are not in any way associated with that sale) from earlier in September 2009 that shows what is usually done on some social media outlets isn't what is driving results.

The most common marketing tactic used on Facebook was attempting to drive traffic to corporate materials through status updates, followed by friending customers.

But the most effective tactic for consumer-oriented companies was creating a Facebook application, which was done by less than one-quarter of total respondents.

The chart below tells the rest of the story:

Now that's for Facebook. Apparently the same rules apply for Twitter.

Like those on Facebook, marketers using Twitter were also most interested in increasing traffic. Driving traffic by linking to marketing Webpages was the most common activity on the microblogging site, followed by driving sales by linking to promotional pages. But again, the most effective tactics were different.

So what was Twitter most effective at for companies? Online reputation monitoring and management. Sure you can drive traffic to your site but there is always the question of the quality of the traffic you drive. As for responding to a negative comment or seeing your brand get trashed? That's easy and obvious to spot and there is no real wiggle room. It is what it is. As a result companies need to respond and there is a 'measurable' result. Here is how the rest of the uses panned out.

So where are you on this one? Do you use social media in ways that may not be talked about in the mainstream but have yielded success for you? Remember, it's OK to share because it's about social media. No secrets here ;-) .


About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.

About InsideOffice
Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.

InsideOffice is brought to you by:

-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article

InsideOffice Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact Your Personal Business Advisor