InsideOffice News Archives About Us Feedback

Click to Play

WebProNews to Cover OMS 2010
The Online Marketing Summit is going on this week in San Diego, California, and WebProNews is there to provide exclusive coverage of the event. The show...

Recent Articles

How To Get Started With Twitter is a micro blogging site..or in simple terms, a site to make statements that do not take up many lines. With only 140 characters to write, some great...

Are You Giving Your Site Proper Value?
When I see the same issue coming up for so many clients, it makes me think that something more is at work. My latest issue that seems to crop up with...

There Is No True Control In New Media
One of the most common fears I focus on defeating among executives and brand managers is that in new media brands lose control by publishing content...

Highly Effective Marketing Grows Through Repetition
A while back I was driving through the little commercial district in my neighborhood, when it happened again... I suddenly noticed what appeared to be a nice...


Using LinkedIn To Find Potential Leads

By Justin Freid

LinkedIn is a great resource to connect with former colleagues, business partners and classmates. You can establish and build relationships that could help you land a job or strike a business deal but it can also be helpful as generating sales leads.

LinkedIn can be a great research tool to find the decision maker within an organization so you can reach out to them to pitch your product. By doing research you can turn a cold call into a warm call. Instead of calling the company business line and asking for the person who makes marketing decisions you can ask the secretary for John Smith Directory of Marketing. With this approach you are much more likely to get patched through.

By using the advance search feature you can enter the company name you are targeting along with other decisive factors to find the list of people who fit those criteria. Scan through the list and search for the contact person who fits the decision maker profile you are looking for.

Go beyond Search at Search Engine
Strategies New York - Register Today

After you have found the contact and their information it is important to contact them in a way that dignifies a response. Sending them a message in Linkedin DOES NOT WORK! In my post LinkedIn Is Not The Place For Cold Calling I outline why I find using messages in LinkedIn is not a valuable or efficient sales tool.

But following up with a well crafted email and phone call introducing the decision maker to your product can be an extremely effective way to get your foot in the door and capture a few new clients.


About the Author:
Justin Freid is an internet marketing consultant specializing in SEM and SEO. You can find Justin's views on social media, SEO and PPC on his internet marketing blog. Justin also oversees an internet marketing forum to help other learn and implement SEO, PPC and Social Media. For more information about Justin check out

About InsideOffice
Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.

InsideOffice is brought to you by:

-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article

InsideOffice Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact Your Personal Business Advisor