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March 12, 2010
Easy Steps To Make Your Business Marketable
By Rohit Bhargava
This post is part of Make A Referral Week - an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads to 1000 deserving small businesses.

If I were to ask you what the secret was to getting someone to recommend and refer your business, what would you say? Perhaps you might focus on the experience that you provide. Or you might believe that this is a behaviour that you should focus on illiciting from only your best customers. Now what if I told you that the single biggest reason someone chooses whether or not to refer your business has very little to do with their experience with you? That seems counter intuitive. Yet if this were false, then everyone who had a positive experience would share it with someone else. And everyone who had a negative one would do the same.

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