Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
Contact | About
April 01, 2010
Build And Manage An SEO Strategy With Few Employees
By Bill Hartzer
By now, you are probably sick and tired of everyone complaining that the economy is down and companies are scaling back. If you are one of the few marketing folks that's still doing search engine optimization in-house at a company, or you are doing search engine optimization for several clients (with an SEO agency or other Interactive Marketing firm), then most likely you're left doing a lot more website marketing tasks than you have in the past. Now, more than ever, is a critical time. In order to properly manage one or multiple search engine optimization projects, you have to get organized. Focus on the parts of SEO that are going to have the biggest impacts on your search engine optimization efforts.

While there are a lot of daily and monthly SEO tasks out there that absolutely must be done in order to keep your website ranking well in the search engines, it's important to start thinking about designating some of the work. If there is someone else out there who could do the same SEO-related task for a third of the pay (of what your time is worth) then why not outsource some of those tasks? Sure, that make sense, right? But let's first identify what needs to be done and then decide whether or not you'll do it or whether or not you'll outsource it to someone else.

Continue Reading
Today's Top Videos:
What Is Social Search?
The term "social search" is starting to creep up more and more in online conversations, but what is it? WebProNews caught...
How to Make Money with Your Blog
Most people that start a blog would like it to turn profitable at some point, but how does it happen? WebProNews recently...
Review'd: New Twitter Analytics Tool
Twitter has a new analytics tool to add to its repertoire. At SXSW, Eric Fleming and Dr. John Grohol launched Review'd...
Recent Articles:
How To Measure Your Offline Sales
Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it's not that hard. They can use their Web analytics to see how many people are coming to the site and how many actually...
Read More...
Easy Steps To Make Your Business Marketable
This post is part of Make A Referral Week - an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads to 1000 deserving small businesses. If I were to ask you what the secret was to getting someone to...
Read More...
Using Social Media To Stand Out In Your Market
When we think about social media, we think about big companies doing big things–Dell seems to be everyone's poster child for social media success these days. But a lot of the real action is taking place in small businesses. While it is...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
iEntry
 
-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal