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April 15, 2010
Using Social Media To Listen To Consumers
By Jim Berkowitz
Here are some excellent words of advice from Doug Stephens, President of Retail Prophet Consulting, on how to get started with social media, If a Brand Falls in the Forest... The Power of Social Listening:

Start By Listening

What we hear much less of in discussions on social media is that listening is in fact the first best step that brands can take. No blogging, tweeting, Youtubing or updating... just listening. In fact, the power of social media as a listening tool closely rivals its benefits as a publishing tool.

Listen to the conversation that's already taking place about your brand, product category or industry. You might be amazed at what you learn from the social echo...

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