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April 22, 2010
Be Explicit About Time Zones When Creating Your Webinar
By Ken Molay
I shouldn't be surprised anymore, but I can't help shaking my head in bemused exasperation when I see a webinar promoted with a starting time but no time zone. Even if your subject is intended for a local audience, others are going to see the announcement as well. You might as well be explicit about which time zone you are using.

While we are on the subject, it's worth remembering that United States time zones have different abbreviations inside and outside of Daylight Saving Time. The difference can be critical for foreign audiences trying to figure out their local equivalent. That means you cannot use "PDT" and "PST" interchangeably… They signify different global times. Figure out which one applies to your event date and use it correctly.

If you are reading this from outside North America, our most commonly used time zones covering California to New York are:

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