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April 29, 2010
Do You Need An M.B.A. In Social Media?
By Bill Ives
The New York Times wrote that Business Schools Respond to Demand for Use of Social Media. The story began with some major mistakes that large firms have made in social media marketing. Now an increasing number of firms are asking for social media expertise in their candidates. These firms tend to feel that personal experience with social media is not enough, that business related experience is necessary. I would certainly agree here.

The NYT goes on to write, "To meet this demand for education in social media strategy, several top business schools are incorporating courses on social networks into their M.B.A. curriculums. These include Harvard Business School; London Business School; Insead, the international business school based in Fontainebleau, France; and the École des Hautes Études Commerciales, known as H.E.C., in Paris." These courses have proven to be very popular.

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