Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
Contact | About
May 13, 2010
Cultivating Your Social B2B Engagements
By Brian Solis
Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time.

Ignorance is Bliss Until It's Not...

Customers and those that influence them, regardless of industry, are migrating to the social Web at varying paces. While social or digital strategies do not replace proven means that are in play today, they do however, require augmentation and shifts in resources commensurate with the distribution of attention, where it's focused and to what extent.

Continue Reading
Today's Top Videos:
Inbound Marketing: What You Need...
Although inbound marketing is not often addressed, it is still an important part of the marketing process. According...
A Look at China and Social Media
How do Westerners perceive social media in China and other Eastern cultures? Based on media reports, most opinion...
The Challenges of Open Governement
Because people have grown accustomed to the open experience they have with many aspects of their lives, it is...
Recent Articles:
How Social Media Is Changing Your Company?
How does social media impact your internal organization? I'm delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. (Check out Phil's blog too).
Do You Need An M.B.A. In Social Media?
The New York Times wrote that Business Schools Respond to Demand for Use of Social Media. The story began with some major mistakes that large firms have made in social media marketing. Now an increasing number of firms are...
Be Explicit About Time Zones When Creating...
I shouldn't be surprised anymore, but I can't help shaking my head in bemused exasperation when I see a webinar promoted with a starting time but no time zone. Even if your subject is intended for a local audience, others are going to see...
Other iEntry Business Resources:
-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal