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June 17, 2010
Building A Local Keyword List For Your Business
By Jeff Howard

The previous post outlined 3 rules of thumb for local based keyword research. Now it is time to draft a list of keywords. This is best started by asking yourself (and others) a series of questions.

Each of these questions will result in answers that will make up your initial keyword list, and keep your research accounted for. It might help to write down the answers to each of the four questions in columns (use excel).

What Areas Does My Business Serve?

Because we know that it's better to target searchers from specific areas and not target broad searchers let's first create a list of regions that your business serves.

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