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June 24, 2010
Gaining Social Media Strategies From Infomercials
By Jay Baer
I know, I know. You're thinking that I'm crazy.

But, I'm not.

I've been in marketing or advertising (online or otherwise) for 20 years. I've been thinking lately about why I got involved in social media. What was the attraction? I've realized it's THE TRUTH. That's something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged.

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