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July 15, 2010
What Online Channels & Tactics Will You Emphasize in 2011
By Lee Odden
Here we are just past the halfway mark in 2010 and we've tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.

The top digital marketing tactic for OMB readers in 2011 is Search Engine Optimization

Our poll this year provided 44 different answers to choose from ranging from display advertising to no holds barred spam. Over 200 readers took the poll and made their choices. While there are many signs of marketing budgets making a recovery, the vast majority of marketers are still focused on planning the most efficient and effective online marketing mix they can for the new year.

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