Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
Contact | About
July 22, 2010
Focusing Your Business Locally
By Lyndi Thompson
Living in what used to be a fairly small town, Maple Valley has grown. The growth is so huge that small businesses that for years, even generations that were able to depend on word of mouth are finding themselves a bit overwhelmed competition with some big name brands. Our local Johnson's home and Garden found itself competing with a brand new Home Depot down the road. The local bakery is now not the only place to get great baked goods. Three grocery stores, a shiny new Costco all have great breads, donuts and pastries that are frosted with convenience. The small bakeries like Cj's Bakery and the Black Diamond Bakery are sitting in what seems to be the shadows of these big brands.

News Break: Small businesses are the economies core! In small businesses you find creativity, talent and hard working passionate and knowledgeable people that truly understand how to build great relationships. Yet, when it comes to marketing, without even bringing in terms like SEO, social media or PCC these small businesses are all hands on busy helping customers, maintaining their stores and balancing checkbooks to keep the doors open, marketing often becomes a chore job or even buried under a hundred other tasks. Most of you know, however these small businesses need to understand that Val-Pak isn't their only or best option.

In the case of CJ's Bakery they depend on wedding cake session. They have an amazing pink lemonade cake that with Bavarian cream in the middle amazes, inspires and makes me drool just thinking about it. Even if you lived a mile away how are you going to know about that great cake? How are you personally going to make the decision to choose CJ's Bakery as your wedding cake maker over places like Safeway, QFC or one of the hundreds of cake makers that you will meet at a wedding show?

Continue Reading

Today's Top Videos:
How Not to Get Banned from Google
No one wants to get banned from Google, but unfortunately, it does happen. As Michael Stebbins of Market Motive explains, it is important to understand why some websites...
Using Research to Understand Searchers
Although many online marketers spend time focusing on keywords, Chitika's CEO Venkat Kolluri says that search behavior research could actually do more to improve online marketing...
Yahoo Talks Merger, Global Branding, and Ad Development
As Yahoo and Microsoft continue to integrate the terms of their 10-year partnership, there are lots of questions surrounding Yahoo. To shed some light on this area, WebProNews...
Recent Articles:
What Online Channels & Tactics Will You Emphasize in 2011
Here we are just past the halfway mark in 2010 and we've tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.

The top digital marketing tactic for OMB readers in 2011 is Search Engine Optimization

Our poll this year provided 44 different answers to choose from ranging from display advertising to no holds...

Using A Virtual Assistant To Boost Your Business
In case you haven't noticed-or you've just stumbled across my marketing musings-I am a HUGE proponent of outsourcing to Virtual Assistants (or VAs). Especially if you're a solo-entrepreneur! Because it truly is the best way save yourself from...
Gaining Social Media Strategies From...
I know, I know. You're thinking that I'm crazy. But, I'm not. I've been in marketing or advertising (online or otherwise) for 20 years. I've been thinking lately about why I got involved in social media. What was the attraction?
Building A Local Keyword List For Your Business
The previous post outlined 3 rules of thumb for local based keyword research. Now it is time to draft a list of keywords. This is best started by asking yourself (and others) a series of questions. Each of these questions will result in answers that...
Other iEntry Business Resources:
-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal