Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
August 05, 2010
How To Build Your Business On Facebook
By Matthew Elshaw
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and word of mouth marketing with an effective social media strategy.

Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections.

Facebook is the most popular social networking website on the internet, and often the first site that comes to mind when people mention social media. Establishing your business presence on facebook requires an ongoing effort, but can have some great rewards if done well.

Here's our advice for getting started with Facebook.

1. Create a business page Creating a page for your business is really quite simple and gives you an instant presence on facebook to share information about your company. To get started visit www.facebook.com/advertising/?pages and click Create a Page.

Here's a checklist for populating your page with relevant business information:

* Overview of the business
* Website and contact information
* Your logo and pictures of the business
* Videos
* Press releases and blog posts
* Company news and updates

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