Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
August 19, 2010
Keeping Your Business Language Positive
By Rich Brooks
About eight plus years ago I got a piece of unsolicited child-rearing advice: always use positive language when talking to children. Don't say, "stop jumping on the couch!" Instead, say "couches are for sitting." Now, I'd like to say that I've taken that to heart, but when you see footprints all over the couches and cushions and throw pillows all over the floor it's hard not to yell. (Sorry, kids!)

But forget parenting: it's actually in business where we all need to put positive language to work. I find myself rewriting emails all the time–especially difficult emails–to improve the overall vibe of the message I'm trying to convey.

* "We can't move forward without a work agreement" becomes "We can start as soon as we receive your work agreement!"

* "That's impossible without scrapping everything we've done so far" becomes "That can be done, but we'll need to take a few steps back and re-scope the project and timeline...will that work for you?"

* "Once you approve the storyboards it becomes a lot more expensive to make changes to the programming" becomes "Let's make sure you're OK with the storyboards now, because it's a lot easier (read: cheaper) to make changes to storyboards than complex database programming."

* "We can't launch your web site without final payment" becomes "Once we receive the final payment we can launch your site, blog about it, and start making you money!"

To some people this may not seem like a big deal, but in my experience (and sadly, I'm getting more experience every day) it changes the entire tenor of a conversation.



Today's Top Videos:
How to Improve Your Quality Score
Quality score has a certain stigma to it that often scares people away. According to David Szetela of Clix Marketing, most people make quality score a lot more difficult than it actually is. He says it is...
Living without Facebook, Twitter, and IM – Is It Possible?
Facebook, Twitter, and Instant Messaging have become natural parts of our everyday life. They also play key roles in many businesses. But is there a downside? Can they dominate too much time?
How Eye Tracking Endorses Universal Search
Eye tracking is fascinating to think about in and of itself. Interestingly enough, Shari Thurow of Omni Marketing Interactive spoke with WebProNews about eye tracking research.
Recent Articles:
Learning Internet Marketing From Large Brands
Whether your business is totally online, part brick and mortar / part online, or totally brick and mortar, you could benefit from watching what some of the big brands are doing. And your business is much more nimble than they are so you can respond faster to changing trends. But it takes action to do it. Are you taking the right actions to make the most of internet marketing for your business?

Here are some ideas for you. When I checked out at the local CVS store recently, I noticed that they were collecting customer...
Read More...

How To Build Your Business On Facebook
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and word of mouth marketing with an effective...
Read More...
Virtual Spaces Are Changing The Face...
The way we work has changed dramatically over the past few years. I'm relatively young...turning 27 in a few weeks - yet even I can recall working for previous employers where there was just no way of getting things done without being present...
Read More...
Focusing Your Business Locally
Living in what used to be a fairly small town, Maple Valley has grown. The growth is so huge that small businesses that for years, even generations that were able to depend on word of mouth are finding themselves a bit overwhelmed competition...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
iEntry
 
-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal