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September 16, 2010
Case Studies May Not Be Worth While For Your Business
By Rohit Bhargava
There is a misguided search that almost everyone working in marketing around the world seems to be on. It involves seeking a golden example or case study that lays out perfectly how to achieve success with social media and be effective. In their minds, this case study would create the perfect argument for ROI, and offer a formula that could be duplicated by nearly any organization no matter their industry or audience or objectives.

Perhaps most importantly, it would be a story they could easily share with their bosses or managers or clients to help make the case for using social media more easily. You can’t blame them for trying ... the only problem is that this story doesn’t exist.

The search for the perfect case study for permission to innovate is like spending your life trying to find a guy named George to marry because your best friend is happily married to a guy named George. Your objective may be the same as your friend (to get married), but the path you take will always be different. We would never dream of using this flawed logic in our...

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