Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
September 23, 2010
Writing A Strong Business Marketing Plan
By Stacy Karacostas
People often talk about your marketing plan being a roadmap. But definition doesn't really do it justice.

Because when you write your marketing plan, you're doing far more than just creating a roadmap. You're preparing for your journey from struggling start-up to business success. And that involves way more than just choosing a route.

To me, writing a marketing plan is more like planning a vacation road trip.

You've taken a road trip, right?

Maybe moved across the country? Toured the National Parks with your family? Or just hit the road with friends?

It doesn't matter what the road trip was. Any kind will do as long as you had:

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