Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
October 28, 2010
Nearly Half Of All Businesses Are Investing In Social Media
By Manoj Jasra
Social media is the hottest marketing trend in today's marketplace. Companies everywhere are falling over themselves to figure this medium out and how to profit from it. I think the reason for this is the economy has tanked and is barely recovering. So should you invest? Marketing Sherpa's numbers are telling and I'm going to make the case for an affirmative "YES!"

1. According to Marketing Sherpa, 49% of businesses are investing in social media but are doing it very conservatively. More interestingly though, 44% of businesses look at social media as a "free" tool and don't invest much money or time into it regularly (or at all) in comparison with other Internet Marketing areas. What does this mean for you? It means get off your butt and start investing a lot more energy into your social media. I almost guarantee you'll beat your competition if you if you build up your social followings on Facebook, Twitter, and other web 2.0 sites.

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