Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
November 11, 2010
How To Make Your Message More Effective
By Jim Connolly
Today's post can help you improve the effectiveness of your marketing so that you achieve more of the bankable results, which your hard work deserves. I want to start by telling you about one of the best kept secrets of the world's most effective copywriters and marketing experts: Frequency!

With marketing, there are 2 main types of frequency:

1. The frequency with which you do something. For example, how frequently someone should publish blog posts to get the best results.

2. The frequency of your marketing message. For example, being on the same wavelength as your prospective clients.

It's the second type of frequency I am going to share with you in this post. Copywriting and frequency

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