Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
January 20, 2011
Is Your Social Media Marketing Effective?
By: Sally Ormond
Loads of companies are now using social media - applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market.

Are you using social media? Are you monitoring its effectiveness? I'm guessing you answered yes to the first question and went quiet, or whispered no to the second.

Blindly using social media without monitoring it is a bit like driving your car blind folded - your message is delivered quickly but it's likely to hit a brick wall any second.

In the olden days you only discovered there was a problem with your products or services when someone picked up the phone or wrote a letter to tell you - by which time it was too late and you were left trying to make amends.

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Recent Articles:
Posting To Your Blog Using Your iPad
Linda Bustos from GetElastic posted a link yesterday on Twitter to a fantastic article on Blogging apps for the iPad.

As you all know, I highly recommend blogging as a way to connect with your customers, use as a home base for your social media marketing, and for search engine optimization.

There were several tools that I use on a regular basis and a few that I had not heard of. I went searching today for the original article and found a second. So let's discuss both!

1. The original 7 Essential iPad Apps for Blogging -
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Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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