Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
January 20, 2011
Is Your Social Media Marketing Effective?
By: Sally Ormond
Loads of companies are now using social media - applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market.

Are you using social media? Are you monitoring its effectiveness? I'm guessing you answered yes to the first question and went quiet, or whispered no to the second.

Blindly using social media without monitoring it is a bit like driving your car blind folded - your message is delivered quickly but it's likely to hit a brick wall any second.

In the olden days you only discovered there was a problem with your products or services when someone picked up the phone or wrote a letter to tell you - by which time it was too late and you were left trying to make amends.

Continue Reading

Today's Top Videos:
Identifying Target Markets for Global Search
International search has seen significant growth lately as more and more companies seek global opportunities. However, these companies often make a lot of mistakes in the process...
Security Tips For WordPress Users
When it comes to blog publishing systems, WordPress is a biggie, with millions and millions of users. And that's fine for both content creators and their readers in most respects.
Blekko CEO Details the Problem of Spam
There's no doubt that spam is a problem, and unfortunately, it is a growing one. According to the Spam Clock recently introduced from Blekko, 1 million new spam pages are created every hour.
Recent Articles:
Posting To Your Blog Using Your iPad
Linda Bustos from GetElastic posted a link yesterday on Twitter to a fantastic article on Blogging apps for the iPad.

As you all know, I highly recommend blogging as a way to connect with your customers, use as a home base for your social media marketing, and for search engine optimization.

There were several tools that I use on a regular basis and a few that I had not heard of. I went searching today for the original article and found a second. So let's discuss both!

1. The original 7 Essential iPad Apps for Blogging -

What Skills Should You Be Seeking In Social...
2010 was the year when every brand hired a social media specialist. OK, maybe not *every* brand-but we saw a significant uptick in hiring in the social media space in the last year. Just look at...
How To Grow Your Business Through...
I hear it all the time…Most entrepreneurs are so busy working in their business, they don't have time to work on it. In other words, they don't have time to do any more sales, marketing or follow up.
How To Strengthen Your Brand
We recently undertook a review of the ineedhits company values and it got me thinking about how companies are perceived by outsiders. Or more specifically, how a company builds and...
Other iEntry Business Resources:
-- InsideOffice is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2011 iEntry, Inc. All Rights Reserved Privacy Policy Legal