Would you like to make more sales or generate more inquiries from your website / blog? If you would, today's post is JUST for you!
I want to start with a question for you. If I went to your site right now, how likely would it be that I would instinctively or intuitively be able to find your action pages? By action pages, I'm talking about the pages on your site, where I could buy from you, hire you, subscribe to your newsletter or RSS feed etc.
A simple puzzle with a golden answer
I remember a simple puzzle set by lateral thinking expert, Edward de Bono. He had 2 points listed on a page: Point (a) and point (b). He simply asked for ideas to make it as unlikely as possible, for someone to go from point a to point b.