Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
February 17, 2011
How to Respond to Negative Online Reviews of Your Business
By: Courtney Mills
It's not uncommon to receive a bad review once in a while, not every business is perfect. But what do you do when someone posts such a review online? It's simple... you must respond.

There are many places online where people can leave a review about your website, Yelp, Google Places, Yellow Pages and CitySearch just to name a few.

The first step you must do is keep on the front foot when monitoring your online reputation. How are you to know when people are writing reviews about you? Firstly, you should actively do a search of your company in Google every few days or so to see what results are showing. Alternatively, an easy way to monitor what is being said online about your business is to setup a Google Alert for your business name. Anytime new content with your business name is created, you will receive an email alert with a link to the page the content is on.

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