Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
February 24, 2011
How To Make Your Business Blog A Success
By: Lee Odden
Over the past 7 years of blogging, one could say I've become quite familiar with the world of blogging. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others' blogs has been a learning experience to say the least. I've looked at over 1,000 blogs to create the BIGLIST and recently reviewed the top UK Online Marketing Blogs as well.

Here are a few key characteristics I've found that represent a highly productive blog in terms of branding, community, SEO, PR, recruiting and taking mindshare away from the competition:

1. URL - Pick something short and easy to remember. blog.domainname.com works great, so does domainname.com/blog or even, companynamblog.com. Try to avoid obscure or long URLs like...

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Other iEntry Business Resources:
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