Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
April 13, 2011
Keeping Customers Is the New Lead Generation
By: John Jantsch
Used to be that we could go out there and hunt down new leads and customers with a measured precision. We found a message that worked, found a medium that reached the right folks, tested, measured, refined and bingo turn on the tap to growth.

And then a couple of things happened. Our prospects developed tools wise enough to block and ignore messages, social media platforms turned the equation into a dialogue vs. a monologue, and the worst recession in years crippled our prospect's confidence.

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