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April 13, 2011
Keeping Customers Is the New Lead Generation
By: John Jantsch
Used to be that we could go out there and hunt down new leads and customers with a measured precision. We found a message that worked, found a medium that reached the right folks, tested, measured, refined and bingo turn on the tap to growth.

And then a couple of things happened. Our prospects developed tools wise enough to block and ignore messages, social media platforms turned the equation into a dialogue vs. a monologue, and the worst recession in years crippled our prospect's confidence.

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