Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
May 04, 2011
Do You Give New Ideas A Tough Time?
By: Mike Moran
In the last two days, I've written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to put together a business case first. Yesterday, I talked about how persistence is the big thing that people need to succeed in digital marketing–never give up. But I got some feedback that people are still holding themselves back. And I think I know why. It is our natural human tendency to treat new ideas with skepticism. This is an instinct that has served us humans well, but it is exactly the wrong impulse for success in online marketing. Let's figure out what's going on.

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