Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
July 14, 2011
Brands Are Finally Welcomed Into An Authentic Conversation With Customers
By: Rohit Bhargava
The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space of the Facebook social network in the early days. Brands were once a necessary evil, something that had to be endured so Facebook would be able to continue to pay the bills and pay back all their VC investors.

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Other iEntry Business Resources:
- WebProNews.com
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- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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