The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space of the Facebook social network in the early days. Brands were once a necessary evil, something that had to be endured so Facebook would be able to continue to pay the bills and pay back all their VC investors.
With so much talk about using new media tools to network in today's environment, I think we sometimes forget that a good, old-fashioned coffee meet-up can be the most powerful networking tool you have in your arsenal.
Yet few people "execute" the coffee meet-up as well as they could.
There can and should be a lot of thought and effort put into every coffee you have with a colleague, former co-worker or potential employer or client.