Expert advice for starting or growing your business plus valuable ideas on management techniques and business strategies. Your Personal Business Advisor.
July 29, 2011
Could You Sell A Pumpkin In August?
By: Rohit Bhargava
There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys a pumpkin. The point is, many purchase behaviours are ruled by the principle of peak moments which define our activities.

As small business owners, chances are you have figured out the peak behaviours for your customers and are doing the same things that many of your competitors are doing. Whether that means staying open late around the winter holiday season or creating seasonal promotions, marketing to customers at a peak moment is a necessity of business – and most of us have a plan for it.

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Other iEntry Business Resources:
- WebProNews.com
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