A new study/infographic from Mindflash and Column Five explores the question, 'Are Companies Allowing Employees to Use Social Media in the Workplace?' Not quite sure how much I trust the data, especially since they call the study an "informal global study". Here are some key data points that certainly surprise me and sadden me at the same time:
48.3 percent of companies allow all employees access to social networking sites (This is a good start)
27 percent of companies actively monitor employees' use of social media while at work (I am not sure how I feel about this. Who is monitoring the monitor?)
26.7 percent of companies offer access to social networking sites for a select group of employees (Many companies are doing pilot programs until they can figure out how to scale)
Let me tell you a secret I don't often share: I have a magic social media button. This button has only one special power: when I press it, I can immediately give you a million fans, followers or friends. You can choose whether you want this instant audience on Twitter or Facebook or some other site. They would have no cost to you, and you would have all of them overnight. The only catch is that they are from completely random regions and demographics - and I can offer you no guarantee if they know anything about your business at all.