I've been helping businesses to specify their requirements in relation to web sites as effective sales and marketing tools for over 10 years and in that time – apart from the tech, little has changed – until now (well, when I say now, I mean over the last couple of years). If you're currently looking at improving your website or are in the process of building a new site, then take note, the world has changed and due to the rise (and rise) of Social Media your website today performs a very different role to what it did a few years ago.
1) How well are you currently performing online?
And I don't just mean traffic to the website, but looking at individual channels into the site – What are the bounce and exit rates? Where is most of your traffic coming from?
A new study/infographic from Mindflash and Column Five explores the question, 'Are Companies Allowing Employees to Use Social Media in the Workplace?' Not quite sure how much I trust the data, especially since they call the study an "informal global study". Here are some key data points that certainly surprise me and sadden me at the same time:
48.3 percent of companies allow all employees access to social networking sites (This is a good start)