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September 15, 2011
Numbers Every Entrepreneur Needs to Know to Grow Their Business
By: Stacy Karacostas
When I first meet with a client to talk about marketing, I always need to know a few numbers that are critical to making effective marketing decisions. So I ask questions like…

How many client, customers and/or sales do you need to hit your sales and revenue goals?

What's your marketing budget?

What are your current gross revenues and expenses?

Unfortunately, more often than not, small business owners can't answer these questions for me. They might have an idea of how much their business brings in each year. But most don't have any idea what their expenses are. And far too many entrepreneurs don't track even their revenues and expenses monthly.

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