Continuing with Social Media Week celebration here on the Search Marketing Sage, I wanted to address another aspect of social media – blogs. From an SEO perspective, we always try to recommend WordPress, self-hosted blogs with a subdomain format. For example, your blog domain would resemble blog.yourdomainname.com. This allows you to own more of the space on *hopefully* the first page of search engine results for your brand name.
300px Wordpress logo Social Media Week: WordPress Wednesday
Establishing a company blog greatly improves your online presence and can benefit both SEO as well as assist with your social media efforts. Aside from traffic from Google (organic and PPC) and direct traffic, the Search Marketing Sage is the 3rd leading referrer to Search-Mojo.com. Creating new content on the blog also gives us plenty of fodder to share on our Search Mojo social media profiles.
I've been helping businesses to specify their requirements in relation to web sites as effective sales and marketing tools for over 10 years and in that time – apart from the tech, little has changed...