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October 13, 2011
How To Spend Your Social Media Budget
By: Daniela Baker
While social media is essentially a free tool for businesses to use for advertising and customer connection purposes, chances are likely that your business has at least a small social media budget. This budget can go towards market research, hiring new people to deal exclusively with social media, social media based advertising, or many other social media related items.

How do you decide how and where to spend your social media budget, though? The key is understanding what different social media networks can do for your business and how you can best leverage them for your needs.

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