Response Speed And Social Media

InsideOffice (Enable Images to Fully Enjoy)
December 01, 2011
Permission is the Enemy of Speed
By: Jay Baer
This week I've been writing about speed and response expectations for business on the social Web.

speed wins 300x199 Permission is the Enemy of SpeedUltimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response produces a decided "meh" vibe.

So how do you win the speed race that has no finish line? How do you become uber responsive to your customers on the social Web? Not with technology, and not with tools.

You win by eschewing permission in favor of response time.

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