Listening Is Important To Marketing

InsideOffice (Enable Images to Fully Enjoy)
January 12, 2012
5 Exercises in Perceptive Listening
By: John Jantsch
Listening is a skill that all marketers must develop. Or, perhaps more accurately, redevelop.

Most people are born with the ability to hear and, over time, interpret what's being said. Somewhere along the line we get so consciously competent at hearing that we no longer feel the need to listen.

I believe that one of the master skills of any marketer, manager, or educator is the ability to listen perceptively to what our prospects, customers, staff and community members are saying. And I further believe this is something we all have to work at.

So, what is perceptive listening?

People that teach this sort of thing might say there are many forms of listening.

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