Have you researched your competitors?




InsideOffice (Enable Images to Fully Enjoy)
February 02, 2012
What Everybody Ought To Know About Their Competitors
By: Jim Connolly
When was the last time you researched your competitors?

It has never been easier for you to research the marketing you are competing against, than it is today. In minutes, you can tell if someone is serious competition to your business or simply a dabbler.

For example:

You can read their website and tell instantly if it was professionally written or written in-house. You can see the range of services they offer and the promises and guarantees they make in their marketing. In some cases, you can see what they charge too.

You can check their social media footprint and see if they are using it to broadcast or connect. You can tell a huge amount about the culture of a business by looking at what they think is appropriate to share on social networks.

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