Have you researched your competitors?

InsideOffice (Enable Images to Fully Enjoy)
February 09, 2012
How to Use a WordPress Blog as a Referral Generator
By: John Jantsch
I've seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other.

They shake hands and agree that it's a fabulous idea, but then nothing happens. Mostly nothing happens because there's no catalyst to get the ball rolling in a way that makes sense.

I mean, sure, they could both send out a mass mailing to their clients professing how great the other is, but would that really offer much value to the recipients?

One of the best ways to get a referral relationship moving is through content opportunities. It's just such a logical way to extend what is already a proven marketing practice.

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