Embracing Online Shopping and Building Better Websites




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May 3, 2012
Michael Gray Why Offline Stores And Small Businesses Need To Build Better Websites
By Michael Gray
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline stores and small businesses need to grow up and  stop hiding in the corner from online commerce bogeyman. They need to give up their antiquated who moved my cheese mentality. It's a fact that consumers' preference for eCommerce stores will continue to grow, smart phone and tablet shopping will continue to rise, and merchants who don't recognize this trend will fail. The first will be the small local stores followed by strip mall tenants but, at the end of the day, no one including big box retailers like Best Buy is immune. No one is too big to fail.

So what do small local businesses going to do to need to compete:

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