|August 9, 2012|
|Powerpoint is sometimes a marketer's best friend|
|By Hugo Guzman|
| If you’ve ever been to a marketing conference – or any major conference or convention for that matter – you already know that not all Powerpoint presentations are made equally. Some are very bland, boring, and by the book. Others come alive with imagery, humor, and a compelling storyline while serving as a springboard for the presenter.
And yet I find that many enterprise marketers both at agencies and working in-house positions fail to fully tap into the power that this Microsoft software relic has to offer.
Note: There are various other software programs capable of matching or even exceeding Powerpoint including cloud-based solutions like Google Docs’ “Presentation” app. [...]
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|The Collaborative Organization Manifesto|
|Recently I had the opportunity to share my thoughts on collaboration in something I put together for Changethis.com. It's a bit of a manifesto which I think fits nicely as a precursor to The Collaborative Organization. In this document I try to focus a bit more on the broader need and implications for collaboration inside the enterprise. A good portion of the content in this document is actually not in the book, yet it is still quite relevant. I talk about the many moving parts that are required for collaboration [...]|
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|One of the things that I am enjoying the most about the impact of the Social Web in our businesses is its innate ability to keep humanising the corporate world and be capable of getting away with it with little effort. The interesting thing [...]||I had some interesting conversations with some friends of mine yesterday. Most of them were short and sweet. Some where really just a collection of musings. But a few actually gave me some ideas that I plan on implementing to help maximize my marketing career. [...]||As marketing your business online continues to evolve it's become essential to look at how you view your online presence in a global, integrated and strategic manner. From this view, I believe you can gain the greatest coverage with the [...]|
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