If you've ever been to a marketing conference, you already know that not all Powerpoint presentations are made equally

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August 9, 2012
Hugo Guzman Powerpoint is sometimes a marketer's best friend
By Hugo Guzman
If you’ve ever been to a marketing conference – or any major conference or convention for that matter – you already know that not all Powerpoint presentations are made equally. Some are very bland, boring, and by the book. Others come alive with imagery, humor, and a compelling storyline while serving as a springboard for the presenter.

And yet I find that many enterprise marketers both at agencies and working in-house positions fail to fully tap into the power that this Microsoft software relic has to offer.

Note: There are various other software programs capable of matching or even exceeding Powerpoint including cloud-based solutions like Google Docs’ “Presentation” app. [...]

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